[PT/EN]
A Per Migliore é uma empresa que oferece serviços personalizados de assistência em saúde, focando na autonomia e nas necessidades específicas de cada paciente e família.
O intuito do projeto foi criar uma identidade visual humana, familiar e acolhedora, que expressasse visualmente todos os valores e objetivos da nova marca.
Per Migliore is a company that offers personalized healthcare services, focusing on the autonomy and the specific needs of each patient and their family.
The project goal was to create a human, familiar and welcoming visual identity that represents all the core values and objectives of the new brand.
A Per Migliore é uma empresa que oferece serviços personalizados de assistência em saúde, focando na autonomia e nas necessidades específicas de cada paciente e família.
O intuito do projeto foi criar uma identidade visual humana, familiar e acolhedora, que expressasse visualmente todos os valores e objetivos da nova marca.
Per Migliore is a company that offers personalized healthcare services, focusing on the autonomy and the specific needs of each patient and their family.
The project goal was to create a human, familiar and welcoming visual identity that represents all the core values and objectives of the new brand.
[EN] Research Brand vision and objectives:
• patient experience • respect their autonomy • safety & freedom • multidisciplinary action • home assistance
[EN] Strategy Brand attributes
• protection • care • familiar • sensitive • calmness • affection • lightness • trust
[EN] Strategy Brand core values
• autonomy • wellness • humanization • personalization • life quality • safety • assistance • responsibility
[EN] Strategy Brand concept
Assistance, kindness and personalized care for a better life — for both the patient and their family.
Assistance, kindness and personalized care for a better life — for both the patient and their family.
HOUSE + HEART
(protection / home / family / safety) (human / love / health / kindness)
(protection / home / family / safety) (human / love / health / kindness)
[EN] Brand identity
Color Palette
Color Palette
• Inspired by nature. Keywords: warmth, comfort, affection, freedom, calm, balance.
Visual assets
Pattern
Pattern
• Inspired by wood veins that represent time passage, the pattern adds organicity and movement to the brand's visual identity.
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Projeto Design Único
Designer Débora Lima
Gerente de Projeto Giovana Capellato
Fotos Unsplash
Designer Débora Lima
Gerente de Projeto Giovana Capellato
Fotos Unsplash
Cliente Per Migliore
Ano 2022
Ano 2022
